How Design Thinking can revolutionize a consolidated business

How can your design revolutionize your business?

If you have been in the business world for a long time, you know that success is built on the innovation and adaptation. In this context, the "design thinking" emerges as a Key tool for any type of company, even for the least technological.

What is Design Thinking?

It is a solution -centered methodology that combines creativity with thought Practical oriented to business objectives that will allow you:

Better understand your customers

There are many tools in this methodology that will help you understand what They really need and want your customers and go far beyond what they say. All These techniques could be encompassed in qualitative and/or quantitative analysis. Among those techniques, the most common and used are:

• Interviews one by one: El objetivo de estas entrevistas es establecer una comunicación directa con tu cliente que te ayude a entender, a nivel cualitativo, cuáles son sus problemas y/o necesidades. Este tipo de entrevistas suelen ser muy reveladoras ya que, en muchas ocasiones, tenemos una visión de nuestro negocio que no se ajusta a la realidad de lo que quieren y exigen nuestros clientes.
  
  
• Analysis of data:Vivimos en la era de los datos y, a día de hoy, es crucial manejarlos con el fin de cuantificar diferentes aspectos como pueden ser el tamaño del mercado al que está dirigido nuestro producto o servicio, el tamaño de de algún problema que tenemos en lo empresa o, simplemente el tamaño del problema que queremos solucionar. 

Foster continuous innovation

This philosophy allows you to generate ideas that maintain their relevant and competitive business already that, is based on the constant definction of new challenges to address, reevaluating constantly problems and market in order to adapt, continuously, to market demands and your customers.

In addition, in the process there are techniques that considerably reduce the Mendiant risks The continuous generation of low -cost prototypes that allow testing the ideas, in search of evidence that mitigate the expensive investments in strategies in a way They don't work.

Why is it ideal for consolidated companies?

• Take advantage of your experience: Combina su conocimiento del mercado con nuevas formas de pensar.
• Does not require advanced technical knowledge: Se enfoca en ideas y soluciones, no en herramientas tecnológicas complicadas.
• Brift the opportunities:Esta metodología ayuda a aflorar los problemas, los organiza y los pone en conocimiento de las diferentes áreas de la compañía.
• It encourages collaboration: Une a equipos de diferentes perfiles poniendo en valor el área de conocimiento de cada uno de los miembros y los orienta a un objetivo común.

Success stories

Steve Jobs, co -founder of Apple, was a visionary, not only for its innovative products, but also for its unique approach to the creation process. This approach is a clear example of the design thinking in action, methodology that played a role crucial in the success of the company.

But not only Steve Jobs applies this philosophy, Joe Gebbia and Paul Graham, co -founders from Airbnb, have explained how to go through graphics, prototypes and especially for the Design Thinking, made them go from winning $ 200 a week to generate in the year 2022 More than eight billion dollars.

In summary

Design Thinking is another asset and will help you put your business strategy and should not to be understood as a change towards technology, but towards a growth and adaptation mentality keep going. It is a powerful tool that respects and enhances its knowledge of the market, while Open roads towards new business opportunities.