How to apply psychology to sell more in your business

If you have reached this article you may be wondering why is psychology fundamental in product design? It is important to note that, the product design has a pinch of art, a lot of creativity, a little science and the same of psychology and this one, plays a crucial role in understanding how users buy products or services.

This post explores how psychological principles can be applied to the design of any product or service in order to positively influence customer perception and customer satisfaction through the experience in the use of the product.

Fundamentals of psychology in product design

Whether you have a traditional business such as a hairdresser, you have thinking of a new physical product, that you are an autonomous, a large technological company or that you are thinking of creating a startup your mission is to offer a product or service that provides value to the value to themarket. And I will tell you something, the value of your business is built from psychology.

That is why whatever the profile of your company, I suggest a series of aspects to take into account when offering your product or service and, as you will see, most of them are based on psychological foundations that help youEverything we offer to our clients is understood, accepted and satisfactory.

The simplicity principle "less is more"

This design principle is universal and is based on Hick's law which suggests that, the more options our users are presented, the longer they will be taken to make a decision. Applying this principle implies reducing complexity in your product, service or business to any level. From what you offer to the market, through your website or how you communicate your product or service.

Think, for example, how difficult it is made to select a film in the catalog of any video platform or select a dish in a restaurant letter. This does not mean that if you have a restaurant or a video club, you have to reduce your catalog to a single element (which on the other hand could be a business in itself) but you have the mentality of reducing complexity to the maximum.

Mera exhibition effect on your business

This effect indicates that people develop a preference for things that are familiar to them. Creating or offering products or services is important that whatever you offer is easy to understand for your target audience. If your customers are familiar with what you offer will be easier for them to accept it, evaluate the value you offer and that makes your product unique and this will help you increase acceptance.

You may ask how this applies when what you are raising is a product or service so innovative that it has never been seen before. In my experience I will tell you something . . . everything is invented. Although perhaps these inventions are not applied in a specific context and that fact, in itself, is an innovation that you can communicate from familiarity for people to understand.

I will give you a very simple example. The first car with internal combustion engine is attributed to Karl Friedrich Benz in the city of Mannheim in 1886 with the Benz Patent-Motorwagen model. We currently live in the times of the electric motor where the largest exponent of this industry would be Elon Musk with Tesla. If you realize a Tesla is a car that does not need gasoline to move.

Emotional design for your product or service

The products or services that evoke emotions tend to be more successful. Emotional design seeks to create products that not only meet functional needs, but also provide some timpo of emotion or feeling, such as joy, surprise, pleasant situations, exclusivity.

A great exponent of this type of design could be luxury brands. Luxury is based on many psychological aspects but, the fundamental is that only a few can access some type of product or service. The luxury sector is a case study in itself since it is one of the sectors that most apply psychology in its business.

Therefore, if you are able to generate some kind of emotion with your product or service, beyond functionality, you will have many possibilities to get your business to work.

Persuade the user

Persuasion guides users towards decisions that could benefit both customers and company. Do not confuse, persuasion with manipulation since manipulation can lead to decisions that mainly benefit the company at the expense of the client and this is a practice that may be digging the tomb of your own business.

Any product or service has to be like a romantic relationship full of love that is cooked over low heat. A relationship in which there is mutual respect and both parties contribute value to each other.

Use psychology in your product or service to sell more and better

As you have seen, psychology applied to your product or service not only improves the relationship with your customers, but can also increase the effectiveness of the product in the market. Product designers have these internalized foundations and apply it in any project in which they participate.

I invite you to internalize them too, you apply them and be able to apply them in your business always with the aim of enriching the user experience and fostering a positive relationship between your product and your customers.