Product Manager: What do you do? How do you work? What studies? How much earn?

If you have landed in this post it is because you would like to know what a product manager is, What are your functions, studies or even how much you can collect.

Whether you are interested in becoming a product management professional or that you are considering incorporating this profile into your company to manage Everything that has to do with your products or services, this article will bring you some light about what you can expect from a profile like this for your project or the value that The companies that contribute if you decide to become Product Manager will wait.

What does a product manager do?

The product manager is responsible for executing the vision of a product or service. In this sense, the product manager understands the vision and must be able to define the strategy, plan and coordinate the different teams or actors involved in The launch of a product or service.

A product manager must have a deep understanding of market needs and users. Must identify opportunities, define the characteristics product key, prioritize tasks and coordinate with the development teams deliveries of the product that provides value and that meets market and customer expectations.

As an example, in a project it is technological, the product manager in charge of defining the functional requirements necessary for the project to be executed, plan the deliveries and Delive the tasks in each of the teams involved (engineering, design, marketing . . . ) so that, each of these teams, executes the necessary activities so that The product or service becomes a reality.

How is the day to day of a product manager?

The day to day of a product manager implies a combination of both strategic and tactical activities. Collaborate closely with equipment multidisciplinary, ranging from engineering and design to marketing and sales. You have the work of ensuring that the product is developed and launched with success by fulfilling objectives both in delivery terms and in KPIS of business.

The product manager has to be aware of the state of market art. For this it supports in market research and competition analysis. Define the product strategy, prioritizes characteristics and functionalities, and works in close collaboration with development teams to ensure that the product is delivered to time and within the budget.

In addition, the product manager is constantly monitoring the performance of the product both economically and in terms of satisfaction of users or customer needs by adjusting the strategy according to necessary to guarantee the continuous improvement of the product both in functionality and at the level of business.

What is studied to devote to product management?

Unlike other professions, there is no specific career or training that will certify you as product manager. However, many professionals in This area has a history of business, engineering or design.

To be able to dedicate yourself to product management, it is essential to have skills in areas as market analysis, product strategy, project management and effective communication. In addition, the ability to understand user needs and translate them into product characteristics and functionalities It is essential for success in this function.

In my career I have known product managers with very different profiles but I would tell you that, if You are focused on making a regulated and official training, design races industrial or business administration and management could be a good alternative. If you can also complement it with studies in everything that has to do with Design Thinking or Lean Startup will have a fairly complete training to work In this role.

What is the salary of a product manager?

The salary sager salary can vary according to geographical location, the work experience and the type of company. However, in general, product managers tend to have competitive wages due to the strategic and multifunctional nature of your role and the responsibility that falls on them.

In the United States, salary for product managers can range from 75,000 dollars for more junior profiles until reaching 190,000 dollars for product managers seniors in high technology companies level as they could be goal or Amazon.

In the United Kingdom, salaries range between 40,000 and 70,000 pounds sterling, depending on the experience and size of the company.

In Spain, the average salary of a product manager is around 45,000 euros, with Some forks that move, according to experience and the sector, between 30,000 and 55,000 euros.

Referents in the world of product management

While there is no shortage of leading leaders in the field of product management either be the people who come out in the photo of the big technology companies. Despite this, the Product Managers are fundamental to be able to execute any project in any company.

One of those references in the product management that, unfortunately, does not monopolize many foci in the Product and services management but whose work was fundamental is Julie Zhu who worked on Facebook for 14 years contributing to lead to This giant to be what it is today.

Another reference in the product management could be Gibson Biddle. Maybe your name does not It sounds to you but was in charge of carrying Netflix in five years of 2. 5 million users at 12. 8 and, all this, having acquired experience in this product Management since the 90s when these types of profiles were not handled in the companies.

These examples show that product management is a fundamental profile that is usually associated with large technology companies. But I recommend that values ​​to include this profile in your company, whatever your sector and dimension of the company. It doesn't matter if you are An autonomous worker, freelance, non -technological startup or a small business whose business is not dedicated to the digital world. A product manager will help you Organize work, focusing on your goals in order to build Your business vision.