Steve Jobs: The secret behind your success
THE DESIGN THINKING: The basis of Steve Jobs's strategy
Steve Jobs, is recognized for its innovative and disruptive approach in the business world and, at the same time It is an emblematic figure in the application of Design Thinking. Beyond of the creation of the iconic products that we all know how the iPad or the IPhone, Jobs stood out for his unique ability to identify and solve problems Client's real ones, guiding each phase of the process of creating their products.
Jobs always focused on thoroughly understanding users' needs and desires. Thank you Design Thinking could not only identify customer problems but also address them effectively, creative and innovative to address each of the phases of the Creation process of all the products and services that led Apple to be the giant that we know today.
From Steve Jobs we can highlight many aspects in how he was able to project a Vision about what I wanted to build being able to lead teams with profiles multidisciplinary (engineers, artists, financial . . . ) and lead them to build that idea that He had in mind. To do this, he relied on Design Thinking's philosophy to address solutions to problems in different phases of the process.
Some of the key lessons that Steve Jobs gives us in the application of this methodology are as follows:
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Empathy and understanding of the user: Jobs had a Natural talent to perceive what customers really needed. This empathy Not only did product innovation be guided, but also assured that each Solution will address real and concrete problems of users.
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Identification of real problems: without a doubt Steve had a special sensitivity, an innate intuition that allowed him to go more beyond the needs expressed by customers which allowed it Discover underlying problems, often not recognized by the users themselves. This Problem detection mixture by users based on they inspired Jobs and it was what gave all the products that created an advantage significant competitive.
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Iteration and continuous development: Jobs did not stop at the First solution. Its approach implied a continuous iteration process and refinement, ensuring that each product not only solve a problem, but made in the best possible way.
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Feedback integration in the design process: Jobs valued user feedback as an essential tool for continuous improvement. This iterative approach guaranteed that products constantly evolve to satisfy Better customer needs.
Impact of the Jobs approach on business growth
The approach of this visionary when addressing the real problems of customers and their involvement in each phase of the creation process were fundamental to the Apple growth. Steve was able to put on the feet of his customers, understand the problem what they had, that it was required to provide value and how, technology It was a simple tool to build that value.
It was for this way of working and for the application of this philosophy of thought of design in all phases of the process that each Jobs product not only satisfied a need, but often created a new market category.
We all know some other brand fan. When solving problems Real effectively, Jobs cultivated a loyalty and feeling of belonging by users who, today continue to last in our current society.
Finally, this methodology allowed Steve and his entire team than the Innovation is not a punctual event, but a continuous practice, keeping the brand as a pioneer in its sector and promoting that Apple's business is relevant and constant growth.
Definitely
Steve Jobs was not only a visionary in technology, but also a teacher in art of Design Thinking. Your approach to identify and solve the real problems of customers, and their Active participation at each stage of the product development process, they were crucial For your success. For modern businessmen, Jobs's lessons offer a map invaluable to create products that not only meet, but also transform the market expectations. Making it essential to implement this methodology in all The company's processes if you want to have a business that is scalable and sustainable in long term.
