Why hiring a product designer is key to innovating and growing?

Are you thinking of innovating and you don't know how? Do you want to differentiate yourself from your competitors and you can't find a way to do it? In a world where innovation and the construction of value and competitive advantages are key to excel and carry your ideas, projects or companies to the next level, the role of the product designates as a fundamental profile for any company.

In this post we will see how a product designer can help you innovate, build value for the market and grow everything you propose. Even if you don't know where to start that project that is around your head, this post will help you understand why you should collaborate with a product design if you want to reach your goals.

What value does a product designer contribute?

A product designer, or Product Designer, is a fundamentally humanistic profile aimed at detecting problems and building solutions with a business vision.

A good designer product is one that is capable of analyzing the market (whatever) and its context in order to detect problems, quantify and analyze them in order to be inspired to build solutions that contribute value to both users and business.

For this, the product designer contributes value to the solutions he builds supporting different techniques and approaches:

1. Innovation and creativity

When you hire a product designer you are embarking on the world of innovation and creativity. You have the false belief that a product design creates aesthetically nice objects when this is a much more directed role to industrial designers.

The product designer detects problems at different levels in any product or service. Whether physical objects, technological projects or companies and businesses in any field in order to provide creative and innovative solutions to these problems.

The solutions provided by these types of professionals are focused on real client and business needs, thus finding a point of union in which both parties receive value of the proposed solution.

Let's put a small example easy to understand. Formerly there were video clubs at street level. The producers and distributors used these establishments to sell their product. The people went to these video clos, rented the movies and reproduced them in their videos at home. On the other hand, the social context makes something called the Internet to gain ground in society. Well, without the intention of getting bored more with the example . . . the product designer is in charge of analyzing all the problems that exist in this situation and is able to build solutions such as what is now Netflix.

2. Resource optimization

You are already a small, median or large company, an entrepreneur who is starting or a person who is considering undertaking . . . You will know that each resource counts and costs money. A product designer will help you optimize your resources, minimize production costs and maximize value.

A good product designer is the one that focuses on providing value with the minimum of available resources using creativity and a different way of thinking when addressing the problems found.

In summary, the good product design is that capable of finding simple solutions to complex problems.

3. User focus

User -centered solutions. The product designer focuses on understanding the needs and desires of the customer ensuring that, your product or service, adapts to the needs of your users.

Having this client orientation, a greater satisfaction of your users is achieved, an increase in loyalty with the product and that people speak well of you and your company since value is provided directly on people's lives.

4. Competitive differentiation

Thanks to the analytical approach that this type of professionals possess, the product designer will help you create a unique and coherent identity for your brand that differentiates you from your competitors.

A good designer product will analyze the competition, will be able to detect the value that each of them brings to the market and will be able to propose differential solutions to the rest of your competitors with the aim of positioning your brand for client groups or needs that are not covered.

5. Adaptability and scalability

As any idea, project or business grows, it is necessary to evolve to continue contributing value to each step. A product designer can help you adapt to market changes and new trends, ensuring that you are always a step forward.

In addition, the Designer product has the task of conceiving products that are scalable and that grow together with your company, allowing you to expand more efficiently and contributing value in each phase of the project in which you are.

6. Acceleration of market time

In the business world, time is money. A product designer can accelerate the development process, from conception to launch, ensuring that your product reaches the market faster. This not only gives you a competitive advantage, but it also allows you to start generating income sooner.

Together with this, this profile has techniques that allow evaluating new ideas and business lines at a very low cost, which will allow you to anticipate when it comes to investing or not in the development of any product or service with all that this implies.

I remember a project in which we were valuing two different ways of facing an algorithm of recommendation of a video platform. We had extensive debates about which was better than the other. With all the ideas on the table I indicated to the development team that they did nothing, that I was going to evaluate it at low cost. I set up a couple of Screenshots where the users could see the recommendations that each of the models we were thinking and exposed to people would give them. This process did not take me more than a week and, finally, the decision we made based on user feedback, saved us more than six months of development. That project by the way ended up being a patent.

7. Risk reduction

The development of a product entails risks, from technical problems to the lack of market acceptance. As you have seen in the example of the previous point, an experienced product designer can anticipate and mitigate the risks thanks to creativity, its design tools that allow you to land ideas and user research techniques, ensuring that your product not onlyIt works well, but also well received by consumers.

Invest in a product designer

As you could see, hiring a product designer is an intelligent investment for any company that seeks to innovate, grow and stand out in the market. Its ability to combine creativity, functionality and efficiency can transform your idea into commercial success.

Therefore, whether you are in an initial phase of your entrepreneurship, you have a atted project, you need to innovate in your company, you want to see how to get the best to the resources you have in your business or need to differentiate yourself from the rest of the rest of the rest of theMarket, consider the incorporation of a good product designer in your team.