Why is provocation essential for innovation?

Have you ever thought about how provocation can lead you to success? Did you know that provoking could solve those entrenched conversations that Do you prevent your project from moving forward? I will tell you that.

Provocation moves us inside and causes us to change something. I still remember When in the art school they told us that, the designers, we have to be provocativeThink about it, if what you say or do does not cause anything in others impact will be minimal. Provocation agitates the tree of emotions, confronts the established, raises new scenarios and generates some discomfort.

Whether you are leading a team, that you need to understand a new concept or want Innovate in your business, provocation can be your fundamental ally when getting That things simply happen. In this post I am going to show you several situations in which the provocation is fundamental in the field of innovation, design product, creativity and equipment management.

Provocation is the axis of innovation

Think about the world around you. The screen from which you are reading this post, and that Today you assume as normal, at another time it was not so much. Someone decided at some point that through a kind of window you could you communicate with the rest of the world. It depends on the moment of the history of humanity in which You want to frame such circumstance the idea will sound more or less crazy. Actually yes You travel To the medieval era, the same accuse you of a sorcere provocation.

But well, let's not go so far back in time. In the Steve Jobs movie of year 2015 starring Michael Fassbender (which by the way I recommend seeing if still You have not seen it) there is a sequence in which Steve, tired of seeing his daughter using a walkman huge, little ergonomic and with a somewhat vintage look . . . he says "I'm going to fill you five hundred songs pocket. "The phrase itself deserves the category of provocation and I don't know if it really was like the idea of ​​creating the iPod But, the rest of the story is more than known.

Therefore if you want to innovate, you have to be able to provoke. Many will take you crazy but Remember one thing . . . crazy ideas are those that change the world.

Product design requires constant provocation

Creating a new product or service is not easy. In most cases the Designer of Product is that person who knows a little of everything but is not an expert in anything. The Product designers are the backbone of a project since, due to its idiosyncrasy and responsibility must have certain technical knowledge about how will execute the product, they have to be able to understand users and cannot forget The economic aspects that make the product or service viable.

Being a role found in the center of many conversations, the product designer You have to be able to put many people agree. The technical vision by Example, it does not have to be aligned with the business part or this, with that of the user final. In my day to day I attended many conversations in which each one, Logically, talk about your book. We are all in the same project yes, but each He sees it from his perspective and, what is even more important, each one communicates to his way what makes each interlocutor understand a different thing.

It is constant that, in those conversations, it causes the experts of each area trying re -articular your words making the speech easier and more understandable for the rest. When doing this, two things are achieved, simplify the message and in the event that what I I have not said exactly what the expert person wanted to explain will be giving clues of how you have to communicate with the team so that we all understand it.

I could extend in a thousand different forms of provocation. Conversations, prototypes, Drawings . . . but stay with this idea. If you cause effectively, you will make the communication is simpler.

Provocation makes you more creative

That would be from the world without creativity. There are few people with whom We cross the day to day that they swear and perjure not to be creative. Well, yes You are one of them I have good news for you, you are creative, I assure!

They say that great ideas arise in times of crisis and it is true that when the rope He squeezes one has to give more head. If you surround yourself with problems you will be causing discomfort and this will make you think of creative solutions to get out of that discomfort and build one more space comfortable.

But hey, it is not necessary to surround yourself with problems. Simply visualize yourself to or Your team a series of hypothetical scenarios that make you feel uncomfortable. With this provocation you will take you and your team to reflection and you will make Your brain starts working for that for what was designed . . . find solutions To the problems and I assure you that the more uncomfortable the situation is, More creative you will have to return.

Embrace provocation

Always use from a positive point of view and as a tool more that allows progress in achieving your goals. Whether you want to create a new product or service, help clarify a conversation or that you need to be more creative when addressing a problem, provocation is a fundamental ally that has the ability to promote what you are willing to undertake.

Provocation is a catalyst in any phase of the design of a product. Help to Innovation stimulates creativity, promotes debate, invites reflection and definitive, cause change.