Why use AI in my business?
Since I started working, a few years ago, in artificial intelligence projects, I have seen how this technology has gone from being a futuristic concept based on technologies that, in the beginning, were rather “artisanal” to become a fundamental fundamental toolFor companies of any kind, in fact we can say that, that future that we project fighting with terms such as attems, entities and training is already here.
Artificial intelligence (AI) has ceased to be an aspirational fashion to a reality capable of transforming our way of working and the way in which companies work. But, despite all the hype that surrounds AI, many people and companies see it as that futuristic concept and wonder if it really provides value in companies.
The short response is yes, and not just because it is a technological trend. IA can offer tangible advantages that range from improving operational efficiency to creating new business opportunities. That is why, I write this post to share with you some of the key reasons why you should consider AI as a fundamental part of your business, regardless of the sector in which you are.
The efficent AI repetitive tasks that do not contribute anything to your business
One of the best known applications is the automation of repetitive tasks. The AI can be responsible for routine tasks that, although necessary, consume a lot of time and resources of the equipment and companies. Artificial intelligence allows us to release those resources and causes people to focus on activities that sometimes we leave aside and that are the ones that really contribute value to a company such as defining the strategy, raising an innovative vision or contributing their creativity to solveComplex problems that can contribute value to the market.
In my trajectory as a product designer, I have seen how AI can automate processes that previously required a lot of time and effort. A well -trained AI is able to support a bot in a customer service chat. The AI is able to enhance the technical capabilities of any engineer and make it much more efficient in their work. An artificial intelligence allows a marketing team to propose different communication artifacts adapted to different audiences and contexts in seconds.
The AI does not come to replace us but, the automation of tasks, allows professionals in any sector to focus on what really matters to dedicate time to finding ways to improve the value proposition and the results of any business.
AI adapt your products and services to the needs of your customers
In a world where customers are increasingly connected and informed, customization has become a differential factor. More and more customers look for that feeling of "this product or service is created for me. "The AI allows us, for example, to analyze the behavior and preferences of users to offer personalized experiences generating insights and discoveries through the data that, a human, would take a long time to obtain.
In the past, for example, changing an interface of a website or a mobile app to adapt it to the needs of a specific customer type meant months of development. Thanks to AI and through natural language you can program these new ways to use the service in much less time, imagine the value that your clients can contribute to each experience is unique and everything you will save on development costs thanks toThis technology.
The AI power your company and your workers
The most expensive resources for any company are people and time. The AI solves many of these problems and is able to turn a good professional into an excellent professional.
We come from an era in which the specialization was the fundamental value of any professional but, increasingly, companies need professionals that are able to do different tasks that contribute value in order to efficient the company's resources.
In my particular case, and as an example, even knowing how to program a little, I have always needed a developer to help me materialize my ideas, or a data analyst that would allow me to analyze the results of my research. With AI I have much more autonomy and, today, I am able to develop complex solutions thanks to my programming knowledge, my creative capacity and my ability to communicate with AI in an efficient way that allows me to build all those ideas thatI have in my head.
IA drives innovation
AI allows people and companies to focus on more creative and strategic tasks that provide value. This is why artificial intelligence is a catalyst for innovation. It allows us to experiment, try new ideas and find solutions to complex problems in ways that were not possible before.
There are few companies that do not innovate because they cannot devote time and resources to this end. In this sense, all the fundamental values that the AI comes makes you can devote time to thinking about the future of your company.
In my day to day AI is a fundamental tool for the promotion of innovation. The AI helps me to land the ideas with functional prototypes that allow me and the rest of the team to discuss our ideas with tangible elements with all the benefits that this supposes since, I will not discover anything new if I tell you how importantIt is for a company to be fast when experiencing, evaluating results and facilitating decision making.
In the AI era, the difference will continue to be marked by people
Artificial intelligence has come to stay, and its potential to transform people and companies is enormous. Promotes innovation, improves processes, automates tasks, facilitates the decision -making process.
IA offers a wide range of benefits that allow you to boost your business and, its use, it can mean a competitive advantage over your competitors. But, beyond technology, we will continue to contribute people. AI is a powerful tool that needs the intrinsic capacities of human beings to be able to apply it in an effective way, contributing our creativity, critical and strategic thinking in the process in order to build a vision that helps meet the objectives of your company.
This is why, if you are thinking of incorporating AI in your business, my advice is that you begin to identify the areas where you can contribute the greatest value in your business. It is not about adopting AI to adopt it, but to integrate this technology in a strategic way. Because in the end, AI is just a tool but, what will really make a difference, will continue to be people.
